Black Friday Becomes Black Thanksgiving

Retailers Bet on Black Thanksgiving

In the push to get the most out of the Black Friday sales, several retailers, including Walmart and Target, have announced they will open as early as 8pm on Thanksgiving Day to kick off the holiday sales season. The decision further extends the controversial but lucrative strategy in recent years that saw a growing number of big box retailers open at midnight on Black Friday. The action has spurred numerous online petitions to the stores to rethink this move, including one on started by a California Target employee upset about spending the holiday working instead of with family and friends. If successful, there will be little doubt that retailers will continue the practice in the future and even possibly extend store hours into the afternoon on Thanksgiving.  How might the decision to open earlier on Thanksgiving impact employee morale? Could the move backfire with consumers? Will earlier Thanksgiving openings create more opportunities for holiday job seekers willing to work on the holiday?


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