Blogging: The Next Generation

We at Challenger have been receiving a lot of positive feedback on our workplace blog – and we thank you! But we’ve also received a lot of interesting insights from office workers of all ages about blogging and technology in general. Which leads us to this question: Are blogging and other forms of new technology generational?

The face of the workplace has changed drastically over the last 15 years. Most workplaces depend on technology now, from pc’s to blackberrys, email to text messages, scanners, antivirus security, pdf’s, url’s, LinkedIn, blogs, iPhones, and scores of other technological tools that are being developed as we speak.

Could it be that not everyone is comfortable with this new technology? Absolutely. However, if all workers get their hands into these new tools (keep in mind, they are only communication tools), we may be closer to expanding comfort levels and bridging that generational gap.

For example, we encourage discussion on our entries; however, due to Blogspot’s policies, you must have an e-mail, livejournal, AOL instant messaging or similar account to leave comments. Some employees do not have any of these accounts, perhaps due to discomfort with the technology or perhaps because they see no reason to have such accounts. We realize that it’s pretty forward of us to assume you would open an account just to leave comments on our blogs. But maybe you should open these accounts just to see what all the talk is about. Learn the tools, try to put them in place, see what potential is there. Also, comment on our entries.

Most parents with teenagers – or even younger these days – have heard of text messaging, MySpace and blogging. However, they may not have actually worked with any of these things. One worker told us that he will respond to text messages from his children, but he would never initiate text messaging. This is probably the attitude of many workers new to the idea of this technology. I’ll read a blog, but I won’t start one. I’ll think about these issues, but I won’t post a comment. I’ll check out your networking site, but I won’t become part of it.

Not that there’s anything wrong with that. However, more and more companies are using these tools as part of their marketing mix, operations, employee management and recruiting. By ignoring or dismissing the latest technologies, individuals may be missing important opportunities – opportunities for advancement, opportunities for new positions or opportunities to simply be heard. Without at least testing these new tools, you’ll never know what you may be missing, either in your professional career or your personal life.

So, are blogging and other forms of new technology generational? And if they are, should they be?
(Image courtesy

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